In a hugely important moment for music in SA, Red Bull has revealed the official limited edition Black Coffee anniversary can. So what, you say? Black Coffee is only the second musical artist and the very first person of colour (we know!) to be featured on a Red Bull commemorative can. This is a big deal considering how much Red Bull has invested in localised and global culture projects.
This campaign of celebrating the first decade of unbelievable success for SA’s house music hero, which includes the can, a dedicated legacy site, and the huge Black Coffee Block Party in Newtown, Jozi, will be remembered as the moments when countless young black artists realised that global music success is possible through vision, strategic hard work and dedication.
For context, view the incredible Resident Advisor Origins mini-doccie, released last year: