With only the one album to their names it’s remarkable that when coming across Purity Ring, one knows almost exactly what they’re dealing with. This is even though in two years following their wave-making debut, Shrines, there’s been nary a peep out of the Canadian duo. Before Shrines’ release, Megan James and Corin Roddick gained a following by gently teasing out a number of jaw-dropping singles that fooled an increasing hungry audience into thinking they knew what Purity Ring were all about.
Logically then, when ‘push pull’ dropped on a mundane, early December morning there should’ve been an element of déjà vu – been-there-done-that – to it, right? Not quite, and those less proud would’ve known to quietly clear their desktop, plug in a set of earphones and move to a quiet room to press play.
From the very first synth rumbling one is plunged back into the world of Purity Ring’s world of gorgeous and utterly carnal future pop as if no time had passed at all. Beneath the bass stuttering one can almost hear the crick of Roddick’s wrist striking his modified drum machine. James’ lyrics and wispy voice typically walk the fine line between macabre and sensual that no one else had managed to make out. The track is ostensibly about indecision, but every pulse and ebb of ‘push pull’ oozes power and control; like a bird of prey beginning to circle. Purity Ring know exactly how to do what they do by now, and it’s that that makes hearing new music from them so inexplicably thrilling. And honestly, that’s exactly as it should be.